Hero CPL announces economic impact on T&T
The Hero Caribbean Premier League (CPL) has announced the tournament’s economic impact for Trinidad & Tobago. The 2019 event, which took place between 4 September and 12 October last year, created a total economic impact of US$30,347,003 in the country. This represents an increase of 18% on the 2018 figure, with the tournament staging five group games, the semi-final and final as well as two historic women’s matches in the country.
This figure has been calculated using organiser spend, visitor spend and media value and was collated for the tournament by world-renowned researchers, YouGov Sport.
In addition to that economic impact figure the Hero CPL employed 489 staff in Trinidad & Tobago and filled 10,642 hotel rooms during the 2019 event. With the final taking place in the country there was a 15% increase in arrivals into Trinidad & Tobago in October compared to the same month in 2018.
Speaking about the report from YouGov Sport the Hero CPL Chief Operating Officer, Pete Russell said: “Trinidad & Tobago once again showed that this wonderful country is fantastic at staging world-class sporting and entertainment events. The Brian Lara Cricket Academy was, once again, a brilliant venue for our final and the support we had during a neutral game was amazing. We were very pleased to be able to bring women’s matches to Hero CPL for the first time and we were delighted with the support these matches received.”